Asus Airstream

Client: Asus

Project: Asus Airstream campaign

Where: UK

When: August 2010 to date

The brief: A unique and stylish campaign to promote Asus and raise brand awareness among consumers.

The service: We converted a classic 1959 Airstream trailer into an Asus-branded internet cafe, installing a broadband satellite system that provides 16 notebooks with internet access. Launched at Cowes Week, the Asus Airstream is now touring the UK and will visit major sporting and cultural events in 2011.

The Asus Airstream is proving hugely popular, attracting a lot of visitors and media interest (TV, radio and online). This interest and coverage is helping strengthen awareness of the Asus brand and contributing to sales growth.