LFD Product Launch

Client: Samsung

Project: Large format display (LFD) launch

Where: London

When: July 2008

The brief: A unique, must-attend event to launch Samsung’s latest LFD product roadmap.

The service: We staged the event at Jasmine Studios in Hammersmith, a contemporary venue in west London. The location was chosen to reflect the vibrancy of the new product range.

The event and venue provided an excellent platform from which to host the Samsung LFD roadmap launch and to develop business relating to the product range, while entertaining guests.

The new products were incorporated into the design of the event. The LFD roadmap models were mounted on the walls in an interactive display. This layout allowed guests to familiarise themselves and get hands-on experience with the cutting-edge technology.