Samsung ‘In Style’

Client: Samsung Notebooks

Project: Samsung Get In Style promotion

Where: UK

When: January to March 2010

The brief:  A stylish online incentive promotion to drive sales of Samsung Notebooks in the distribution channel.

The service: We launched and managed the Samsung Notebooks Get In Style promotion through the existing Samsung JetSet Club online incentive scheme, which is designed to reward, educate and motivate salespeople.

Salespeople earned points by hitting sales targets and successfully completing Samsung product-related quizzes. Points could then be traded for prizes from a portfolio that included a wide range of aspirational products and experiences.

The Get In Style promotion helped drive growth of Samsung Notebooks in the distribution channel and Samsung managers were able to track performance and return on investment using the JetSet Club analytic suite.