Samsung ‘JetSet Dubai’

Client: Samsung

Project: Samsung incentive travel trip

Where: Dubai

When: December 2007

The brief: An inspiring incentive for the distribution channel, aimed at boosting sales of Samsung display screens.

The service: We rewarded the winners of the Samsung Dubai sales promotion with a weekend in one of the most exclusive cities in the world. Staying in the many-starred Al Qasr Hotel, the two-day event started with trips to the Wild Wadi Water Park and the indoor ski dome.

The group headed out on a desert safari on board a fleet of Toyota Land Cruisers, finally arriving at a surprise destination on sandboards. Once refreshed, everyone was treated to a fine dinner and a traditional Arabic party under the stars.

The Dubai-focused incentive campaign generated excellent results, drawing a superb response from salespeople in the distribution channel and helping to drive sales growth.