JetSet Miami

Client: Samsung Display Division

Project: An incentive campaign and trip to Miami

Where: Miami

When: February 2010

The brief: An incentive campaign with an extraordinary prize to help lift the winter blues and boost sales.

The service: We organised a four-day trip to Miami for the winners of this incentive campaign. The winning sales people were treated to an incredible long weekend in Miami, combining days spent by the pool and on the beach with dinners at exclusive restaurants and nights at prestigious clubs.

The incentive campaign, with its once-in-a-lifetime prize, was a real hit in the distribution channel, helping to raise the spirits of the sales staff, push Samsung products and drive sales growth.