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Ultimate High
Client: Asus
Project: Asus Ultimate High incentive campaign
Where: Cirencester, UK
When: September 2010
The brief: An incentive campaign that would grab the attention of salespeople in the distribution channel, raising awareness of the Asus brand and driving sales of its notebooks.
The service: Launching the campaign by putting the Asus account managers in flying gear, we managed a promotion whose prize was the chance to become a fighter pilot for the day.
The day at Kemble airfield began with a spoof Top Gun video to engage the salespeople. After receiving some training, the incentive winners took to the skies and slugged it out in a simulated dogfight high over middle England.
The incentive campaign proved very popular with the distribution channel sales staff, all of whom hit their targets and chalked up impressive sales for Asus.
