Supercar Rally

Client: Samsung Notebooks

Project: Samsung Supercar Trail incentive campaign

Where: Wiltshire to Cornwall, UK

When: July 2010

The brief: A unique driving-themed incentive event in the UK to engage sales staff and increase sales over a three-month period.

The service:  We organised a treasure hunt like no other. The incentive winners were paired up and given supercars to drive on a treasure hunt from Wiltshire to Cornwall. Once the sales staff were finished with their supercars, they stayed at the prestigious Headland Hotel in Newquay.

The event proved hugely popular with Samsung and the incentive winners and helped to develop a stronger relationship with the distribution channel sales staff and increase sales of Samsung Notebooks.