Belkin go Balearic

Client: Belkin

Project: Belkin Go Balearic incentive campaign

Where: Ibiza

When: June 2010

The brief: An incentive campaign tied into the 2010 FIFA World Cup to improve brand awareness and increase revenue in the distribution channel.

The service: We launched and managed an incentive campaign built around the target audience (successful, young salespeople) and the project objectives (tied to the World Cup). The prize was a luxury weekend trip to Ibiza to watch England’s first game in the VIP area at the famous Sands Bar.

The incentive campaign was a great success. It generated a great response from salespeople in the distribution channel, who smashed their sales targets as a result.