Nivea Garden Festival

Client: Nivea

Project: Nivea For Men product launch

Where: Croatia

When: July 2010

The brief: A European destination where Nivea could take a group of journalists for the launch of its new range of skincare products for men, while at the same time taking in the FIFA 2010 World Cup final.

The service: We took the 25 journalists invited by Nivea to the intimate and family-friendly Garden Party festival in Croatia for a weekend of pampering and partying. The group stayed at the luxurious Diadora Spa Hotel and had unrivalled access to the festival, enjoying boat parties, spectacular dinners under the stars and all the music.

The journalists watched the World Cup final in a specifically created Nivea-branded VIP lounge at the festival.